Businesses gain enormously from retaining an effective public relations firm. At Las Vegas Media, we pride ourselves on offering premier public relations for all scopes of business, both large and small. The major difference between advertising and public relations is that public relations firms promote businesses through media exposure and connection with the public through means outside paid advertising. Consumers understand paid advertising is slanted toward the business paying for the ad space in any medium. Effective public relations promotes your brand through means such as articles in print and online as well as unpaid television coverage through news outlets. This exposure is priceless in that it is a more trusted avenue than paid advertising.
The Public Relations Society of America defines the benefits of public relations as:
*Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of an organization
*Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities
*Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing, financial, fund-raising and employee community or government relations
*Planning and implementing the organization’s efforts to influence or change public policy. Managing the resources needed when setting objectives, planning, budgeting and recruiting and training staff
What Else Should Business Owners Understand About Public Relations?
An effective public relations firm analyzes your business to understand what events and news about your business can be turned into positive media reports. The best marketing is facilitated through unbiased entities via unpaid advertising. Further, they assist business owners in communicating with the public through various means such as social media, blogging, press releases and speech writing.
Positive social media presence is vital for businesses of all sizes. Through strategically worded, articulate posts on social media, businesses stand to gain a more positive public perception. A trusted public relations firm is also at the ready to assist in addressing the public in any time of crisis or negativity put forth about the business.
A Trusted Relationship with Your Public Relations Professionals is Vital
At Las Vegas Media, we strive to keep the lines of communication open so we are always on board with what you seek to gain or need assistance with. We can conduct market research to ensure your paid advertising dollars are well-spent. Poorly allocated funds for advertising are detramental to any marketing budget. Our number one goal remains keeping you relevant in your target market.
With an extensive knowledge of your company’s mission statement and a shared interest in your success, Las Vegas Media doesn not falter in supporting your business in whatever you need in the form of keeping your entity in the public eye in a positive way. Should the unexpected happen and you need assistance in light of a public mishap, we are by your side, ready to address the public for you, so you do not have to fly solo. That level of support is reassuring, and we at Las Vegas Media look forward to discussing the ways in which we can enhance your public image so you are well-managed in the public eye.