PPC

Las Vegas Media provides comprehensive, closed loop, Internet marketing services. We realize that a successful Internet and search engine marketing campaign requires integration and synergy among services and teams. We pride ourselves on having developed an expert, multi-disciplinary team that provides results and constantly seeks new ways to maximize your campaign.

The foundation of our comprehensive solution is pay per click advertising. Our pay per click advertising experts go beyond the traditional bid management and extensive keyword portfolio strategies. We work with you to understand your core customer’s search and buying behavior. Las Vegas Media then leverages our expertise across industries to develop a search marketing campaign that will achieve your desired results.

Best In Class Pay Per Click Management Technology

At the center of our technology arsenal, Las Vegas Media has developed DSMM™ Advantage, a highly sophisticated tool which provides extensive insight into each pay per click marketing campaign with an ability to drill down to the most granular data. It allows our teams to manage all campaigns efficiently as discrete groups of user selected variables (portfolio) or as individual records (keyword based). Additionally, Las Vegas Media has partnerships and licenses with market leaders in the areas of marketing intelligence and web analytics.

No technology, however, is capable of uncovering the nuances of each online business in and of it self. That is why, Las Vegas Media’s long experience in the Internet marketing industry and the command of these sophisticated tools by our team has proven to be a winning formula for our clients.

Superior Pay Per Click Marketing Intelligence

A commercial plane can not fly without radar nor can an online marketer succeed without the right business intelligence. In addition to our comprehensive knowledge of the paid search market and our countless industry contacts, Las Vegas Media has access to the most extensive collection of consumer behavior data about your competitors’ website visitors. By leveraging this market intelligence, Las Vegas Media is able to expose weaknesses in your competitor’s online business including their pay per click advertising and help you find opportunities for building more business while improving the results of your PPC advertising investment.

PPC Search Engine Marketing Certified Experts

As a pioneer in paid per click management, Las Vegas Media was one of the first Ambassador Partners for Yahoo (formerly Overture), later becoming SEM agency certified by both Yahoo!, Google (AdWords Qualified Company) and MSN (Microsoft adExcellence Member). We are also Search Submit Pro (SSP) Certified by Yahoo and have direct Application Programming Interfaces to Google, Yahoo, MSN, as well as other second tier engines.

These certifications and close relationships with search engines allow us as a pay per click company continuous access to new knowledge and give us the ability to master changes and upgrades to each platform before they are released by the search engines.

Our Pay Per Click Management Services Include:

  • Pay per click marketing strategy consultation
  • Keyword research, discovery, and development
  • Ad copy creation
  • Landing page and creative design that support pay per click advertising efforts
  • API access to pay per click advertising data from Google, Yahoo, and MSN
  • Centralized keyword management interface
  • PPC bid management solution integrated with keyword management interface
  • Customizable PPC report suite
  • Ad copy and landing page analytics
  • Call Our Internet Marketing Strategists At 702-948-4518 To Upgrade The Performance Of Your Pay Per Click Advertising.
  • Pay Per Click Advertising Articles:

Why Outsourcing Search Can Be More Effective Than Keeping It In-house

SEM, or search engine marketing, is quite possibly what’s going to keep you and your staff employed for the next three years. It may be hard to believe that something that can be perceived as glorified classified ad is going to save your business, but it’s true. SEM is precision driven ROI, and in a recession like the one we are currently experiencing, the advertising forms that are the most direct are going to be the last to get cut. SEM is very much what gives the entire internet advertising industry credibility.

Yahoo Launches Full Video and Image Search Ads

A pay per click form of advertising which offers full motion video and integrated images was recently launched by Yahoo. Since its advent, paid search advertising has only offered text links in advertisements. This announcement marks an important advancement in online advertising. Marketers will often devote a certain portion of their advertising budget to text only ppc advertisements and another portion to banner and box ads that show videos or images.